Cookie Policy
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps, as they are a browser-based Tracker. For this reason, in this document, the term Cookies is used only where it specifically indicates that particular type of Tracker.Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified in this document, third-party providers may access the Trackers they manage.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire when the User’s browsing session ends.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
Maxking Limited (Parent Company)
19 Loring Road, Dunstable, Bedfordshire, England. LU6 1DZ
Owner contact email: cookies@hvacproducts.co.uk
How this Website uses Trackers
Necessary
This Website uses so-called “technical” Cookies and other similar Trackers to perform strictly necessary activities for the operation or delivery of the Service.
Trackers managed directly by the Owner
WooCommerce
Company: this Website
Personal Data processed: billing address +9
WooCommerce is a WordPress plugin used by this Website that allows the Owner to build and run an e-commerce website.
Personal Data processed:
- billing address
- data relating to the point of sale
- email address
- name
- order ID
- payment info
- phone number
- shipping address
- Trackers
- Usage Data
Service provided by:
- this Website
Tracker’s duration:
- wc_cart_created: indefinite
- woocommerce_cart_hash: indefinite
- woocommerce_items_in_cart: indefinite
- woocommerce_recently_viewed: indefinite
- wp_woocommerce_session_*: 2 days
Trackers managed by third parties
Google Tag Manager
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +1
Google Tag Manager is a tag management service provided by Google LLC.
To understand Google’s use of Data, consult their partner policy and Business Data page.
Personal Data processed:
- Trackers
- Usage Data
Service provided by:
- Google LLC (United States) – Privacy Policy
Cloudflare
Company: Cloudflare, Inc.
Place of processing: United States
Personal Data processed: Trackers +1
Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., communication between this Website and the User’s browser, while also allowing analytical data from this Website to be collected.
Personal Data processed:
- Trackers
- Various types of Data as specified in the privacy policy of the service
Service provided by:
- Cloudflare, Inc. (United States) – Privacy Policy
Tracker’s duration:
- _cfuvid: indefinite
- cf_clearance: 30 minutes
Experience
This Website uses Trackers to improve the user experience and enable interactions with external content, networks, and platforms.
Trackers managed by third parties
Google Fonts
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +1
Google Fonts is a typeface visualisation service provided by Google LLC that allows this Website to incorporate content of this kind on its pages.
Personal Data processed:
- Trackers
- Usage Data
Service provided by:
- Google LLC (United States) – Privacy Policy
Facebook Like Button and Social Widgets
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: Trackers +1
The Facebook Like Button and Social Widgets are services that allow interaction with the Facebook social network, provided by Meta Platforms, Inc.
Personal Data processed:
- Trackers
- Usage Data
Service provided by:
- Meta Platforms, Inc. (United States) – Privacy Policy – Opt out
Tracker’s duration:
- _fbp: 3 months
- datr: 2 years
- lastExternalReferrer: duration of the session
Facebook account access
Company: Meta Platforms, Inc.
Place of processing: United States
Permissions asked: device information +3
This service allows this Website to connect with the User’s Facebook account, provided by Meta Platforms, Inc.
Permissions asked:
- device information
- Trackers
- Usage Data
Service provided by:
- Meta Platforms, Inc. (United States) – Privacy Policy – Opt out
Tracker’s duration:
- _fbp: 3 months
- lastExternalReferrer: duration of the session
Measurement
This Website uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
Google Analytics Advertising Reporting Features
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +2
Google Analytics on this Website has Advertising Reporting Features activated, which collect additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyse specific behaviour and interest Data (traffic Data and Users’ ad interaction Data) and, if enabled, demographic Data (information about age and gender).
Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
To understand Google’s use of Data, consult their partner policy and Business Data page.
Personal Data processed:
- Trackers
- unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
- Various types of Data as specified in the privacy policy of the service
Service provided by:
- Google LLC (United States) – Privacy Policy – Opt Out
Tracker’s duration:
- IDE: 2 years
- _gcl_*: 3 months
- test_cookie: 15 minutes
Google Analytics 4
Company: Google LLC
Place of processing: United States
Personal Data processed: number of Users +3
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilises the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualise and personalise ads in its advertising network. In Google Analytics 4, IP addresses are collected at the time of collection and then discarded before Data is logged in any data centre or server. Users can learn more by consulting Google’s official documentation.
To understand Google’s use of Data, consult their partner policy and Business Data page.
Personal Data processed:
- number of Users
- session statistics
- Trackers
- Usage Data
Service provided by:
- Google LLC (United States) – Privacy Policy – Opt out
Tracker’s duration:
- _ga: 2 years
- _ga_*: 2 years
Collected at the time of collection collected at the time of collection Marketing
This Website uses Trackers to deliver personalised ads or marketing content and to measure their performance.
Trackers managed by third parties
Google Conversion Linker
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +1
Google Conversion Linker is an analytics service provided by Google LLC that connects Data from the Google advertising services with actions performed on this Website. Depending on the service’s setup, such Data might also be used for retargeting.
To understand Google’s use of Data, consult Google’s partner policy.
Personal Data processed:
- Trackers
- Usage Data
Service provided by:
- Google LLC (United States) – Privacy Policy – Opt out
How to manage preferences and provide or withdraw consent on this Website
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Website.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular consent control by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as device advertising settings or general tracking settings (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US), the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User’s consent, the Owner may be unable to provide related features.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
User
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.
This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this Website is described in the relevant terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states of the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User’s browser.
Tracker
Tracker indicates any technology – e.g., cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example, by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to this Website, unless otherwise stated within this document.