Privacy Policy

Background:

Maxking Limited understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to our use of any and all data collected by us in relation to your use of our Site. Please read this Privacy Policy carefully and ensure that you understand it. You will be required to read and accept this Privacy Policy when signing up for an Account and/or placing an Order. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:
“Account” means an account required to access and/or use certain areas and features of Our Site;

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below.

“Our Site” means this website, https://hvacproducts.co.uk;

“United Kingdom and EU Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011, and 2015; and

“We/Us/Our” means Maxking Limited, a company in England, whose registered address and main trading address is 19 Loring Road, Dunstable, Bedfordshire. LU6 1DZ.

2. Information About Us

2.1 Our Site, https://hvacproducts.co.uk, is owned and operated by Maxking Limited in England, whose registered address and main trading address is 19 Loring Road, Dunstable, Bedfordshire. LU6 1DZ.  Our VAT number is GB291980368.

3. Scope – What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. It does not extend to any websites linked to or from Our Site (whether We provide those links or they are shared by other users). We have no control over how your data is collected, stored, or used by other websites, and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What Data Do We Collect?

Some data will be collected automatically by Our Site (for further details, please see section 12 on our use of Cookies), and other data will only be collected if you voluntarily submit it and consent to us using it for the purposes set out in section 5, for example, when signing up for an Account. Depending upon your use of Our Site, we may collect some or all of the following data:

4.1 name;

4.2 business/company name

4.3 contact information such as email addresses and telephone numbers;

4.4 address information, including postcode

4.5 financial information such as credit/debit card numbers (which we do not store ourselves but which are passed securely to our card processor, https://PayPal.co.uk;

4.6 IP address (automatically collected);

4.7 web browser type and version (automatically collected);

4.8 computer details, including operating system and screen resolution (automatically collected);

4.9 a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected);

5. How Do We Use Your Data?

5.1 All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security, see section 6, below.

5.2 We use your data to provide the best possible products and services to you. This includes:

5.2.1 Providing and managing your Account;

5.2.2 Providing and managing your access to Our Site;

5.2.3 Personalising and tailoring your experience on Our Site;

5.2.4 Supplying our products and services to you;

5.2.5 Personalising and tailoring our products and services for you;

5.2.6 Responding to communications from you;

5.2.7 Supplying you with email newsletters, alerts, etc. that you have subscribed to (you may unsubscribe or opt out at any time by clicking the “unsubscribe” link at the bottom of all of our newsletters).

5.2.8 Market research;

5.2.9 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;

5.3 In some cases, the collection of data may be a statutory or contractual requirement, and we will be limited in the products and services we can provide you without your consent for Us to be able to use such data.

5.4 With your permission and/or where permitted by law, we may also use your data for marketing purposes, which may include contacting you by email with information, news, and offers on our products and/or services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011, and 2015.

5.5 Under GDPR, we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights.  We will only process your personal data if at least one of the following bases applies:

a) you have given consent to the processing of your personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which we are  subject;
d) processing is necessary to protect the vital interests of you or of another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
f) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject, which require protection of personal data, in particular where the data subject is a child.

6. How and Where Do We Store Your Data?

6.1 We only keep your data for as long as we need to in order to use it as described above in section 5, and/or for as long as we have your permission to keep it.  In any event, we will conduct reviews as appropriate to ascertain whether we need to keep your data.

6.2 Your data will only be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).

6.3 Data security is of great importance to Us, and to protect your data, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure data collected through Our Site.

6.4 Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting data to us via the internet.

7. Do We Share Your Data?

7.1 We do not share your data with any other companies in our Group.

7.2 We may contract with third parties to supply products and services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law. We currently contract with:

• PayPal – payment processing
• PayPal – payment processing
• Royal Mail – delivery of goods
• FedEx – delivery of goods
• Google – analytics, advertising
• Facebook – advertising
• Vimeo – analytics and video
• Drip – email mailing list management
• Bing – advertising
• Affiliate Window – affiliate marketing
• Convert5 – personalisation of your visit and tailoring special offers for you on our website
• Maxmind – fraud prevention

7.3 We may compile statistics about the use of Our Site, including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying information. We may, from time to time, share such data with third parties, including prospective investors, affiliates, partners, and advertisers. Data will only be shared and used in accordance with the law.

7.4 In certain circumstances, we may be legally required to share certain data held by Us, which may include your personal information, for example, where we are involved in legal proceedings, where we are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you to share your data in such circumstances, and will comply with any legally binding request made of Us.

8. What Happens If Our Business Changes Hands?

8.1 We may, from time to time, expand or reduce our business, and this may involve the sale and/or the transfer of control of all or part of our business. Data provided by users will, where it is relevant to any part of our business, be transferred along with that part, and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.

8.2 In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted, you will be given the choice to have your data deleted or withheld from the new owner or controller.

9. How Can You Control Your Data?

9.1 When you submit information via Our Site, you may be given options to restrict our use of your data. We aim to give you strong controls over our use of your data (including the ability to opt out of receiving emails from us), which you can do by unsubscribing via the links in our emails.

9.2 You may also wish to sign up to one or more of the preference services operating in the United Kingdom: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help prevent you from receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

10. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it

10.1 You may access Our Site without providing any data at all. However, to use all features and functions available on Our Site, you may be required to submit or allow for the collection of certain data.

10.2 You may restrict your internet browser’s use of Cookies. For more information, see section 12.

10.3 You may withdraw your consent for Us to use your personal data as set out in section 5 at any time by contacting Us using the details set out in section 15, and We will delete your data from Our systems.  However, you acknowledge this may limit our ability to provide the best possible products and services to you.

11. How Can You Access Your Data?

You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held). Please contact us for more details at privacy@HVACProducts.co.uk or using the contact details in section 14 below.

12. What Cookies Do We Use and What For? – To learn more, Users may consult the Cookie Policy.

12.1 Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. For more details, please refer to section 5 above and section 12.6 below. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.

12.2 By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. We use third-party Cookies on Our Site to personalise your visit and for advertising services. For more details, please refer to section 5 above and section 12.6 below. These Cookies are not integral to the functioning of Our Site.

12.3 All Cookies used by and on Our Site are used in accordance with current English and EU Cookie Law.

12.4 Before Cookies are placed on your computer or device, subject to section 12.5 and section 12.8, you will be shown a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however, certain features of Our Site may not function fully or as intended.

12.5 Certain features of Our Site depend on Cookies to function. The United Kingdom and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in section 12.6 below. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 12.10, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
12.6 The following first-party Cookies may be placed on your computer or device:

COOKIE NAME	PROVIDER	TYPE	EXPIRY
language	HVACProducts.co.uk	HTTP	29 days
Cookie purpose description: Saves the user’s preferred language on the website.
PHPSESSID	HVACProducts.co.uk	HTTP	Session
Cookie purpose description: Preserves user session state across page requests.
lang	HVACProducts.co.uk	HTTP	Session
Cookie purpose description: Remembers the user’s selected language version of a website
persistent_cart	HVACProducts.co.uk	HTTP	8 days
Cookie purpose description: Enables the shopping cart functionality to be stored
currency	HVACProducts.co.uk	HTTP	29 days
Cookie purpose description: Stores the preferred currency on the website.
foobar-state	HVACProducts.co.uk	HTTP	6 days
Cookie purpose description: Stores the chosen state for the optional message bar at the top of the website.
is_mobile	HVACProducts.co.uk	HTTP	6 days
Cookie purpose description: Stores whether the device is a mobile device.
is_touch	HVACProducts.co.uk	HTTP	6 days
Cookie purpose description: Stores whether the device is touch-enabled.
listingType	HVACProducts.co.uk	HTTP	13 days
Cookie purpose description: Stores the preferred listing type (grid or lines) on the website.
thumbSize	HVACProducts.co.uk	HTTP	13 days
Cookie purpose description: Stores the preferred thumbnail size for images on the website.
gdprcookienotice	HVACProducts.co.uk	HTTP	90 days
Cookie purpose description: Stores data regarding the GDPR notification.

  12.7 And the following third-party Cookies may also be placed on your computer or device:

COOKIE NAME	PROVIDER	TYPE	EXPIRY
ads/ga-audiences	google.com	Pixel	Session
Cookie purpose description: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.
ads/user-lists/#	google.com	Pixel	Session
Cookie purpose description: Unclassified
_gcl_aw	google.com	Pixel	3 months
_gcl_dc	google.com	Pixel	3 months
Cookie purpose description: Used by Google Ads to track conversions for Google Ads.
IDE	doubleclick.net	HTTP	1 year
Cookie purpose description: Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
test_cookie	doubleclick.net	HTTP	Session
Cookie purpose description: Used to check if the user’s browser supports cookies.
tr	facebook.com	Pixel	Session
Cookie purpose description: Unclassified
impression.php/#	facebook.com	Pixel	Session
Cookie purpose description: Used by Facebook to register impressions on pages with the Facebook login button.
fr	facebook.com	HTTP	3 months
Cookie purpose description: Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers.
__cfduid	convert5.com	HTTP	1 year
Cookie purpose description: Used by the content network, Cloudflare, to identify trusted web traffic.
PHPSESSID	widget.convert5.com	HTTP	Session
Cookie purpose description: Preserves user session state across page requests.
convert5_current_session	convert5.com	HTTP
convert5_fp	convert5.com	HTTP	6 days
convert5_ses	convert5.com	HTTP	2 years
_drip_client_8989618	drip.com	HTTP	2 years
bld	awin1.com		1 year
aw978	awin1.com		30 days
MUID	bing.com		1 year
MUIDB	bing.com		1 year

 12.8 Our Site uses analytics services provided by Google Analytics and, for the playing of videos, Vimeo.com. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use Our Site. This, in turn, enables us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, as detailed below; however, whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

12.9 The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site, and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.10.

12.10 The analytics service(s) used by Our Site use(s) the following Cookies:

COOKIE NAME	PROVIDER	TYPE	EXPIRY
_ga	google.com	HTTP	2 years
Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat	google.com	HTTP	Session
Cookie purpose description: Used by Google Analytics to throttle request rate
_gid	google.com	HTTP	Session
Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
vuid	vimeo.com	HTTP	2 years
Cookie purpose description: Collects data on the user’s visits to the website, such as which pages have been read.

12.11 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

12.12 You can choose to delete Cookies at any time; however, you may lose any information that enables you to access Our Site more quickly and efficiently, including, but not limited to, login and personalisation settings.

12.13 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.]

13. Summary of Your Rights under GDPR

Under the GDPR, you have:
13.1 the right to request access to, deletion of or correction of, your personal data held by Us;
13.2 The right to complain to a supervisory authority;
13.3 Be informed of what data processing is taking place;
13.4 the right to restrict processing;
13.5 the right to data portability;
13.6 object to the processing of your personal data;
13.7 rights with respect to automated decision-making and profiling (see section 14 below).
To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please contact Us using the details set out in section 15 below.

14. Automated Decision-Making and Profiling

14.1    In the event that we use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, you have the right to challenge such decisions under GDPR, requesting human intervention, expressing your own point of view, and obtaining an explanation of the decision from Us.
14.2 The right described in section 14.1 does not apply in the following circumstances:
a) The decision is necessary for the entry into, or performance of, a contract between You and Us;
b) The decision is authorised by law; or
c) You have given your explicit consent.14.3 Where we use your personal data for profiling purposes, the following shall apply:
a) Clear information explaining the profiling will be provided, including its significance and the likely consequences;
b) Appropriate mathematical or statistical procedures will be used;
c) Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and
d) All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.
14.4 We currently make the following automated decisions: none
14.5 We currently profile your personal data for the following purposes: none

15. Contacting The Regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113.
Or go online to www.ico.org.uk/concerns (opens in a new window; please note we can’t be responsible for the content of external websites)
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.

16. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact us by email at privacy@hvacproducts.co.uk, by telephone on 07703 765470, or by post at 19 Loring Road, Dunstable, Bedfordshire. LU6 1DZ. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you (as under section 11, above).

17. Changes to Our Privacy Policy

We may change this Privacy Policy as we deem necessary from time to time, or as required by law. Any changes will be immediately posted on Our Site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to stay up to date.

18. Who we are

Our website address is: https://hvacproducts.co.uk.

19. Comments

When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string, to help with spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. After your comment is approved, your profile picture is visible to the public alongside your comment.

20. Media

If you upload images to the website, avoid uploading images with embedded location data (EXIF GPS). Visitors to the website can download and extract any location data from images on the website.

21. Cookies – To learn more, Users may consult the Cookie Policy.

If you leave a comment on our site, you may opt in to saving your name, email address and website in cookies. These are for your convenience, so you do not have to re-enter your details when you leave another comment. These cookies will last for one year.

When you visit our login page, we set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set several cookies to save your login information and screen display preferences. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

22. Embedded content from other websites

Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves exactly as if the visitor had visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

23. Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

24. How long do we retain your data?

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can automatically recognise and approve any follow-up comments, rather than holding them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except for their username). Website administrators can also see and edit that information.

25. What rights do you have over your data?

If you have an account on this site or have left comments, you can request an export of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

26. Where we send your data

Visitor comments may be checked through an automated spam detection service.

27. Owner and Data Controller

Maxking Limited (Parent Company)
19 Loring Road, Dunstable, Bedfordshire, England. LU6 1DZ

Owner contact email: maxkinglimited@gmail.com

28. Type of Data we collect

Among the types of Personal Data that this Website collects, by itself or through third parties, there are:

• Trackers
• unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
• Usage Data
• number of Users
• session statistics
• payment info
• billing address
• shipping address
• name
• email address
• order ID
• phone number
• data relating to the point of sale

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User or, for Usage Data, collected automatically when using this Website.
Unless otherwise specified, all Data requested by this Website is mandatory, and failure to provide it may prevent this Website from providing its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.

29. Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve sending the User’s Data to a country other than the User’s home country. To find out more about the place of processing of such transferred Data, Users can consult the section on the processing of Personal Data.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose for which they have been collected.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, and the following:

• Analytics
• Advertising
• Displaying content from external platforms
• Tag management
• Platform services and hosting
• Traffic optimisation and distribution
• Interaction with external social networks and platforms
• Access to third-party accounts
• Contacting the User

30. Facebook permissions asked by this Website

This Website may request certain Facebook permissions that allow it to perform actions on the User’s Facebook account and to retrieve information, including Personal Data, from it. This service allows this Website to connect with the User’s Facebook account, provided by Facebook, Inc.
For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.

31. Detailed information on the processing of Personal Data Access to third-party accounts

This type of service allows this Website to access Data from your account on a third-party service and perform actions with it.
These services are not activated automatically; they require explicit authorisation from the User.

Facebook account access

Company:Meta Platforms, Inc.

Place of processing:United States

Permissions asked:device information +3

This service allows this Website to connect with the User’s Facebook account, provided by Meta Platforms, Inc.

Permissions asked:

• device information
• Email
• Trackers
• Usage Data

Service provided by:

• Meta Platforms, Inc. (United States) – Privacy Policy – Opt out

32. Advertising

This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed as banners and other advertisements on this Website, possibly based on the User’s interests.
This does not mean that all Personal Data is used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users, or they may use behavioural retargeting, i.e., displaying ads tailored to the User’s interests and behaviour, including those detected outside this Website.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

Google Conversion Linker

Company:Google LLC

Place of processing:United States

Personal Data processed:Trackers +1

Google Conversion Linker is an analytics service provided by Google LLC that connects Data from the Google advertising services with actions performed on this Website. Depending on the service’s setup, such Data might also be used for retargeting.

To understand Google’s use of Data, consult Google’s partner policy.

Personal Data processed:

• Trackers
• Usage Data

Service provided by:

• Google LLC (United States) – Privacy Policy – Opt out

33. Analytics

The services in this section enable the Owner to monitor and analyse web traffic and can be used to track User behaviour.

Google Analytics Advertising Reporting Features

Company:Google LLC

Place of processing:United States

Personal Data processed:Trackers +2

Google Analytics on this Website has Advertising Reporting Features activated, which collect additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyse specific behaviour and interest Data (traffic Data and Users’ ad interaction Data) and, if enabled, demographic Data (information about age and gender).

Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

To understand Google’s use of Data, consult their Partner Policy and Business Data page.

Personal Data processed:

• Trackers
• unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
• Various types of Data as specified in the privacy policy of the service

Service provided by:

• Google LLC (United States) – Privacy Policy – Opt Out

Google Analytics 4

Company:Google LLC

Place of processing:United States

Personal Data processed:number of Users +3

Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilises the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualise and personalise ads in its advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data centre or server. Users can learn more by consulting Google’s official documentation.

To understand Google’s use of Data, consult their Partner Policy and Business Data page.

Personal Data processed:

• number of Users
• session statistics
• Trackers
• Usage Data

Service provided by:

• Google LLC (United States) – Privacy Policy – Opt out

34. Contacting the User

Contact form

Personal Data processed: email address +1

By completing the contact form with their information, the User authorises this Website to use these details to respond to inquiries (such as quotes and other requests).

Personal Data processed:

• email address
• Usage Data

35. Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with it. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google Fonts

Company:Google LLC

Place of processing:United States

Personal Data processed:Trackers +1

Google Fonts is a typeface visualisation service provided by Google LLC that allows this Website to incorporate content of this kind on its pages.

Personal Data processed:

• Trackers
• Usage Data

Service provided by:

• Google LLC (United States) – Privacy Policy

36. Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out of the respective services to ensure that the processed data on this Website isn’t linked back to the User’s profile.

Facebook Like Button and Social Widgets

Company:Meta Platforms, Inc.

Place of processing:United States

Personal Data processed:Trackers +1

The Facebook Like Button and Social Widgets are services that allow interaction with the Facebook social network, provided by Meta Platforms, Inc.

Personal Data processed:

• Trackers
• Usage Data

Service provided by:

• Meta Platforms, Inc. (United States) – Privacy Policy – Opt out

37. Platform services and hosting

These services host and run key components of this Website, thereby enabling its provision from a unified platform. Such platforms provide the Owner with a wide range of tools – e.g., analytics, user registration, commenting, database management, e-commerce, and payment processing – that entail the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data is stored.

WooCommerce

Company:this Website

Personal Data processed:billing address +9

WooCommerce is a WordPress plugin used by this Website that allows the Owner to build and run an e-commerce website.

Personal Data processed:

• billing address
• data relating to the point of sale
• email address
• name
• order ID
• payment info
• phone number
• shipping address
• Trackers
• Usage Data

Service provided by:

• this Website

38. Tag management

This type of service helps the Owner manage the tags or scripts needed for this Website in a centralised manner.
This results in the Users’ Data flowing through these services, potentially leading to its retention.

Google Tag Manager

Company:Google LLC

Place of processing:United States

Personal Data processed:Trackers +1

Google Tag Manager is a tag management service provided by Google LLC.

To understand Google’s use of Data, consult their partner policy and Business Data page.

Personal Data processed:

• Trackers
• Usage Data

Service provided by:

• Google LLC (United States) – Privacy Policy

39. Traffic optimisation and distribution

This type of service allows this Website to distribute its content using servers located across different countries and to optimise its performance.
Which Personal Data are processed depends on the characteristics and implementation of these services. Their function is to filter communications between this Website and the User’s browser.
Given the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain the User’s Personal Information are transferred.

Cloudflare

Company:Cloudflare, Inc.

Place of processing:United States

Personal Data processed:Trackers +1

Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., communication between this Website and the User’s browser, while also allowing analytical data from this Website to be collected.

Personal Data processed:

• Trackers
• Various types of Data as specified in the privacy policy of the service

Service provided by:

• Cloudflare, Inc. (United States) – Privacy Policy

cdnjs

Company:Cloudflare, Inc.

Place of processing:United States

Personal Data processed:Usage Data

cdnjs is a traffic optimisation and distribution service provided by Cloudflare, Inc.

Personal Data processed:

• Usage Data

Service provided by:

• Cloudflare, Inc. (United States) – Privacy Policy

40. Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more about how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

41. Cookie Policy

This Website uses Trackers. To learn more, Users may consult the Cookie Policy.

42. Further Information for Users in the European Union
Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the pursuit of the Owner’s legitimate interests or for the pursuit of a third party’s legitimate interests.

In any case, the Owner will gladly help clarify the specific legal basis for processing, and in particular, whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

43. Further information about retention time

Personal Data shall be processed and stored for as long as required by the purpose for which they have been collected.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the Owner’s legitimate interests in the relevant sections of this document or by contacting the Owner.

The Owner may retain Personal Data for a longer period if the User has given consent to such processing, provided that such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

44. The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

• Withdraw their consent at any time. Users have the right to withdraw consent previously given to the processing of their Personal Data.
• Object to the processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and to request that it be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or enquiring with the Owner using the information provided in the contact section.

45. Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner, or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

46. How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed, unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform the Users of those recipients.

47. Additional information about Data collection and processing

Legal action

The Owner may use the User’s Personal Data for legal purposes, in Court or in the stages leading to possible legal action arising from the improper use of this Website or the related Services.
The User declares that they are aware that the Owner may be required to disclose personal data upon request from public authorities.

48. Additional information about the User’s Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional, context-specific information regarding particular Services or the collection and processing of Personal Data upon request.

49. System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

50. Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

51. Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website, and/or, to the extent technically and legally feasible, by sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

52. Definitions and legal references
Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this Website, who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website is described in the relevant terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User’s browser.

Tracker

Tracker indicates any technology – e.g., cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting – that enables the tracking of Users, for example, by accessing or storing information on the User’s device.

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Legal information

This privacy policy relates solely to this Website, unless otherwise stated within this document.